Unleash Salon Success
Journey from challenges to triumph with the Career Mapping method, fostering a thriving salon with improved income and problem management.

I'm Suzie Duqum, a coach dedicated to transforming salon businesses. With 25 years of expertise, I help salon owners and stylists tackle the challenges of business management and growth, encouraging them towards a thriving enterprise with stronger incomes and effective problem resolution. My coaching is based on the Career Mapping method, providing essential guidance and tools tailored for each client. Recognized as the leader of the top salon in Michigan, I am committed to turning your aspirations into reality, helping you achieve the business success you deserve.


A robust foundational knowledge of business operations tailored to salon environments.
This week, you'll craft a clear vision of your business model, outlining key activities, resources, and customer relationships to streamline your operational approach.


An in-depth understanding of your target market and client needs.
Delve deep into the demographics and preferences of your potential clients to better tailor your services to meet market needs.


A competent financial plan that supports business stability and growth.
Take control of your salon’s financial health through practical exercises that simplify monetary management and future financial planning.


A strong, marketable brand identity that resonates with your target audience.
Build a distinct brand that attracts and retains loyalty amongst your clientele, setting you apart from competitors.


A solid marketing strategy that increases visibility and attracts new clients.
Learn to effectively use digital platforms to elevate your salon's presence and draw in a wider customer base.


Improved client satisfaction and retention rates.
Transform your customer service approach to create memorable experiences that ensure client loyalty and frequent visits.


An optimised operational workflow that enhances service delivery and efficiency.
Revise and enhance internal processes to ensure your salon operates smoothly and efficiently, reducing costs and saving time.


A cohesive, motivated team aligned with your salon's goals.
Develop your leadership skills and learn to foster a supportive, engaging work environment that inspires your team to perform their best.


A clear, actionable plan for growing your business beyond its current limits.
Position your salon for scalability by planning for future growth, identifying new opportunities, and ensuring resources are in place to support expansion.


Enhanced ability to manage and resolve conflicts, maintaining a harmonious work environment.
Learn techniques to handle and resolve conflicts that may arise in your salon, ensuring a positive atmosphere for your team and clients.


Higher client retention rates and increased repeat business.
Develop strategies to increase client loyalty and retention, ensuring that once clients visit, they're likely to return.


A refined, more effective business model ready for continued success.
In this final module, you'll review the strategies you've implemented over the course of the session, evaluating their success and making adjustments where necessary to ensure ongoing growth and profitability.
Journey from challenges to triumph with the Career Mapping method, fostering a thriving salon with improved income and problem management.